Customer Experience

The benefits of customer experience for businesses are clear. CX drives longer customer relationships, more significant revenue, and overall better business performance. Customer experiences are becoming more customised, and customers are demanding control. How are you preparing your business to move beyond good CX to be known for being great?

Good CX means customers are 5x more likely to recommend a company and return in the future

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Customer Experience is our priority too

The benefits for businesses of customer experience are clear. CX drives longer customer relationships, more significant revenue, and overall better business performance.

However, businesses are still grappling with how to deliver holistic and meaningful customer experiences through digital channels and implement a digital-first strategy without compromising human interactions. Good CX is no longer good enough.

Learn more about our Customer Experience work here.

Learn more

Ways we can help

Designing experiences that stand apart

Not all businesses fit neatly into a box. Our design practice helps solve unique customer experience problems through a collaborative, human-centred approach. We blend research, creativity, and rapid prototyping to explore, validate, and design tailored solutions. Whether reimagining services or tackling complex issues, we align design with business goals to turn insight into action.

Modernising legacy
applications

Our Application Modernisation service helps businesses transform outdated software systems into high-performing, secure, and scalable solutions. We specialise in migrating to cloud environments, adopting cutting-edge technologies, reengineering code, and integrating with modern platforms. This ensures improved functionality, enhanced user experience, and alignment with evolving business needs and industry standards.

Enhancing customer
service

Enhancing customer service involves improving communication, responsiveness, and personalisation to meet customer needs. By training staff, leveraging technology, and anticipating client expectations, businesses can create positive, memorable experiences. Consistently exceeding customer expectations builds loyalty, fosters trust, and drives long-term relationships, ultimately boosting satisfaction and encouraging repeat business.

Rethinking relationship
management

Rethinking customer relationship management (CRM) involves adopting a more holistic, data-driven approach to understanding and engaging customers. It focuses on personalised experiences, integrating AI, automation, and analytics to enhance interactions, anticipate needs, and build long-term loyalty. Modern CRM redefines customer connections, enables intuitive self-service which in turn fosters deeper, more meaningful customer relationships.

Maximising sales
performance

Maximising sales performance involves optimising strategies, processes, and team capabilities to drive revenue growth. This includes leveraging data analytics for insights, implementing targeted sales training, refining lead generation techniques, using automation tools, and fostering strong customer relationships. The goal is to increase efficiency, conversion rates, and overall sales effectiveness.

Simplifying the front
of house

Simplifying the front of house means streamlining operations, enhancing customer experience, and reducing complexity. By optimising workflows, integrating technology, and improving communication, businesses can create a more efficient, welcoming environment. This results in faster service, fewer errors, and increased customer satisfaction, ultimately boosting both productivity and profitability. 

Our awards

ABA100® Winner for CX ManagementABA100® Winner for Digital Transformation Community ContributionDigital TransformationDigital Customer ExperienceDigital Customer ExperienceAward for ExcellenceTransformation Project of the Year

Our partners

In partnership with Microsoft and Zendesk, we have smart solutions to deliver across all customer journeys and to connect customers to your enterprise platforms. Our approach combines our award-winning experience design capability with best-of-breed technology to create a set of fit-for-purpose, high value and fast-to-implement solutions.